One focus, done right, by someone who knows what it's like to weigh every expense before saying yes. No bloated packages, no upsell maze.
Before you spend a dollar, run your ARO Score™ on the ARO Index™. It shows where AI understands your business, where it doesn't, and which competitors it recommends instead of you. No pitch attached. A lot of owners have never seen this data about themselves, because until the Index existed, nobody was measuring it. Free to look. Sometimes that's all the clarity you need to know what to do next.
Most land between $6,000 and $9,000 depending on site size and content volume.
The real rebuild of how AI sees your business. Here's the honest comparison, owner to owner. A $500 template site looks fine to you and gives a machine nothing to work with: no structured data, no entity signals, nothing AI can use to recommend you. You'd be paying for a brochure, and AI can't read a brochure.
The Measured Rebuild is an ARO read before (published panel, dated), the rebuild, and an ARO read after. The rebuild is positioning, site restructure, complete schema markup, entity cleanup across the web, and the answer-style content AI actually pulls from when it picks who to recommend. It is the same methodology that put one Charleston site at ARO Score 94, #1 in Charleston, with ChatGPT, Claude, Gemini, and Perplexity all recommending it (Sept 22, 2026).
2 to 4 weeks start to finish. Most builds ship within a week of receiving your content. Payment plans available.
If your site mostly works but isn't getting recommended, you don't always need a full rebuild. Start with a Fix Pack to pinpoint exactly what's holding it back. Then those fixes get made, schema added, structure cleaned, content reshaped. It's a refresh, not a redo, and it comes with three months of monitoring so you can watch the score move and know it landed.
Every rebuild ends the same way: a dated read before and a dated read after, on the published panel, so you can check the change. Then the retainers keep it that way. AI shifts, platforms change, competitors push. The retainer protects the position you paid to win. Think of it as insurance on the build, not a new bill.
About $33 a day to never get blindsided. Monthly ARO Score re-check, a competitor movement report, and an alert the second your recommendation slips on any platform.
For competitive niches where the top spot is worth protecting. Everything in Monitor, plus the actual re-optimization work when something shifts, so you don't just find out you slipped, you don't slip at all.
Three-month minimum, because one month proves nothing. Month-to-month after that. Annual rates available.
Small businesses get the build. Companies get the researcher. I run the only public index measuring whether ChatGPT, Claude, Gemini, and Perplexity actually recommend a business, not just mention it. Bring me in to own that for your team, or to close the gap in the one you're building.
Embedded with your marketing or product team. Up to 20 hours a month, defined deliverables, reporting tied to ARO Score movement. Three-month minimum, because one month proves nothing.
Scope: AI recommendation, implementation (schema, structure, content systems), and process (how the team keeps it measured).
Five prepaid hours. Strategy calls, async review, or a workshop for a team building its own AI-recommendation practice. Scoped to the gap, not the calendar.
Scope: AI recommendation, implementation (schema, structure, content systems), and process (how the team keeps it measured).
Full ARO Score audit across all four models, a fix list ranked by impact, and a strategy session to walk it. Defined scope. Credits toward The Measured Rebuild.
Vertical-specific measurement for a company or association. Separate development fee when it requires substantial new research.