No hype. No acronym soup. Just what's actually happening when AI decides who to recommend, and what you can do about it. Written from Johns Island by someone with receipts.
You know the cerulean sweater scene. It is the clearest explanation of what AI is doing to local business right now, and why being known by the model is not the same as being chosen by it.
Read →Your Google ranking tells you where you show up in a list. Your ARO Score tells you whether AI actually recommends you when a buyer asks. Those are different questions with very different answers. Here's what the score measures, how it's calculated, and why the number matters.
Read →The market has landed on "AI SEO" as the term. It's fine as a search term. It's less fine as a strategy, because most of what's sold under that label measures whether you got mentioned. ARO measures whether you got chosen. There's a gap between those two things, and it's where most businesses are quietly losing buyers.
Read →Want Therese to send you new posts? Email [email protected].