The questions everyone actually asks.

No. SEO helps search engines rank you in a list of links. ARO™ makes AI assistants understand and recommend your business when someone asks for what you offer. Different question, different methods, different result.

No. Every change is structural, content-based, or additive. Nothing gets torn out from under you.

Most clients see AI tools recommending them within two to six weeks of implementation, often sooner.

Yes, though contractors, med spas, home services, hospitality, and boutique local businesses tend to see the biggest immediate lift. One catch: only one business per niche per market, so no two competitors get optimized against each other. The spot in your category is either open or it isn't.

Yes, with a specialty in the South Carolina Lowcountry. The methodology works anywhere. The local knowledge is sharpest here.

Full-service, where Therese handles everything, starts at $6,000 and scales with scope. Want to handle some pieces yourself, like gathering content or supplying images? That can trim 20 to 30 percent. The trade-off is time. Full-service finishes in about two to three weeks. When clients handle portions themselves, it stretches to six to eight, because the project moves at the speed of your involvement. Most owners pick full-service so they can run their business instead of learning web design. Payment plans available.

Most full builds run two to three weeks start to launch, and many finish within a week of receiving your deliverables. Timeline depends on how fast you give feedback. Respond within 24 hours and projects stay on track. Take a week to review and the project takes longer. It moves at your pace.

Because you're not paying for a website. You're paying for positioning, structure, and proof that AI recommends you. A $500 template looks okay and does nothing. It won't surface in AI search, won't convert visitors, won't generate leads. It's a template with your logo on it. TaG Makes builds sites engineered to get recommended by AI, convert real visitors, and back it with data from the ARO Index. If you just need something cheap and fast, Fiverr is fine. If you want a site that earns, that's a different conversation.

Sometimes, and Therese will tell you honestly which makes sense. If your site is on WordPress and needs content or minor tweaks, small fixes run $500 to $1,500. If it needs more than that but isn't a ground-up case, the $2,997 refresh covers a Fix Pack diagnosis plus the actual work. If your site lives on Wix, Squarespace, or Gamma and you want real AI optimization, you'll need a rebuild, because those platforms block the technical changes that matter. Book a discovery call and you'll get a straight answer, not an upsell.

Therese tested this methodology on her own business first. Her site started at an ARO Score™ of 20 out of 100. She rebuilt it using the same principles she uses for clients. Today it scores 94 and ranks #1 on Perplexity, Google AI, Gemini, and ChatGPT for "AI search optimization Charleston," every test run in incognito with no history or memory, ahead of agencies with full teams. No theory sold here, only what's been proven on a real business, with documented before-and-after data on the ARO Index results page.

You provide access to your current site and accounts, your content (or approval for Therese to write it), your branding, and feedback on drafts. Communication is a 30 to 60 minute kickoff call, short weekly check-ins, a final review before launch, and email for quick questions between. Most clients spend two to three hours total across the whole project.

SEO ranks your site in Google's list of links, focused on keywords, backlinks, page speed, and meta descriptions. ARO makes your site the one AI tools recommend, focused on natural-language content, structured data, credibility signals, schema, and question-answer format. The key difference: Google hands you ten options, AI gives one to three specific recommendations. You need both, and the good news is they overlap. Optimizing for AI recommendation usually lifts Google rankings too.

Fair. You don't have to love AI to benefit from it. The reality: a growing share of searches now happen inside AI tools like ChatGPT, Claude, and Perplexity, and that number climbs every month. Younger buyers barely use Google for local searches anymore. So even if you personally can't stand AI, your future clients are using it to find businesses like yours. Not being there means losing them to whoever is. Same logic as social media. You don't have to love it to show up where your clients are.

Yes. Every project includes training on updating content, adding pages or posts, managing your contact forms, and basic troubleshooting. Sessions can be recorded so you can rewatch anytime, and Therese stays available by email for quick questions after launch. Want ongoing hands-off support? That's what the Monitor and Defend retainers are for.

Maybe not yet, and Therese will tell you straight if it isn't. Start with your ARO Score. If AI is already recommending you, great, you don't need her yet, but you should be watching how it goes, because that can change without warning. If it isn't recommending you and you rely on people finding you, that gap is costing you quietly every day. The score tells us which it is before you commit to a thing.